May 09, 2026  
2026-2027 Graduate Catalog 
    
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2026-2027 Graduate Catalog
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SMKT 585 - Data Insights & Digital Storytelling

This graduate-level course strengthens students’ ability to interpret data, extract meaningful insights, and communicate those insights through clear, compelling narratives, with an emphasis on conceptual understanding over technical complexity. Using tools such as Tableau and Canva, students learn to visualize data and translate findings into insight-driven stories that support marketing and managerial decision-making. Optional elective for students in the graduate BAAI program.

Prerequisites & Notes
Optional elective for students in the graduate BAAI program. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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