SMKT 560 - Persuasive Communication

This course focuses on persuasive communication, defined as the use of strategic messaging that alters or strengthens attitudes, values, beliefs, or behaviors. Throughout the semester, students will learn humanistic and social scientific theories about persuasion and apply these theories to craft and critique statements. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: Summer. Yearly cycle: all years.

Credits: 3