SMKT 540 - Communication and Media Planning

This course is designed to survey common communications methods and media outlets most frequently used in marketing campaigns. Students will evaluate client criteria, implement it, and weave various media options into a successful marketing campaign. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: Spring. Yearly cycle: all years.

Credits: 3