SMKT 510 - Advanced Research Methods

Students will learn about process and techniques that are used to gather, record, and analyze data as an aid to making marketing and communication decisions. Specific topics will include the development of research designs for collecting primary and secondary data, sampling and data analysis and analytics. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: Fall. Yearly cycle: all years.

Credits: 3