Nov 24, 2024  
2023-2024 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Introduction to Nazareth
  Admissions
  Academic Information
  Programs of Study
  Interprofessional Programs
  College of Liberal Arts, Sciences, Business, and Education
  College of Interprofessional Health and Human Services
  College of Visual and Performing Arts and Design
  Course List
  Overview of People, Services, Campus
  Financial Information
  Academic Policies and Procedures
  Nazareth University Policies
  Alumni Association
  Graduate Directories
  Academic Calendar
  My Portfolio
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

SMKT 580 - Analytics & Data Visualization

This course will provide students with a solid foundation in decision-making with marketing analytics by focusing on performance and optimization metrics. Students will develop data-driven dashboards based on behavioral, demographic and psychographic data. Enrollment restricted to students in MS.SMKT program. 

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: Fall. Yearly cycle: all years.

Credits: 3


Add to Portfolio (opens a new window)