SMKT 570 - Digital User Experience (UX)

The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: Fall. Yearly cycle: all years.

Credits: 3