Sep 29, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

Digital Marketing Strategy - Major


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The Digital Marketing Strategy major is intentionally designed as a multidisciplinary and technology enhanced degree program. Students will sample digital-focused coursework from communications, media, visual design, marketing, leadership, and artificial intelligence. The program will give students basic knowledge in digital strategy while also providing practical skills for the job marketplace. Students will also receive professional certifications in advertising, paid media, content strategy, and analytics throughout the program.

As part of their degree program, students will also pursue an internship with a digital strategy agency or organization. Students will also work with real-life clients to discover, define, design, deploy, and optimize digital marketing strategy for their business (both for-profit and not-for-profit).

Student Learning Outcomes

Students will:

  1. Evaluate organizational opportunities that integrate digital strategy with the principles of business including marketing, communications, design, and leadership.
  2. Apply working knowledge of digital design and development through the application of social media, mobile technology, web analytics, search optimization, and viral advertising.
  3. Formulate, and effectively communicate, strategic and tactical digital campaign recommendations with appropriate user experience research and business justification.
  4. Analyze digital marketing tactics through effective quantitative and qualitative evaluation.
  5. Demonstrate ethical values, self-awareness, emotional intelligence, and agile thinking to manage and lead digital project teams with a collaborative, equitable, and socially responsible mindset.

Core Curriculum Requirements


All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Sample Program


Freshman Year
Fall Semester Spring Semester
COMM.Q 101 Introduction to Media Studies   3 ACT 200 Finance for Decision Makers   3
MKT 216 Principles of Marketing   3 BLDR 212 Introduction to Leadership    3
ENGW 101 Exposition    3 ENGW 102 Argument and Research   3
ECO.Q 102 Principles of Microeconomics   3 PEQ (2) - Visual & Performing Ats 3
ACS 101 Academic and College Success   1 PEQ (3) - Mathematics 3
PEQ (1) - FYS 3    
TOTAL CREDITS 16 TOTAL CREDITS 15
Sophomore Year
Fall Semester Spring Semester
BLDR 223 Teamwork and Collaboration   3 AVCD 154 Digital Imaging Foundation for Design /AVCD 154L   4
COMM 205 Writing for Digital Media   3 COMM 358 Digital Storytelling   3
MTH 207 Elementary Statistics  or MTH 208 Statistics for Scientists   3 MKT 365 Buyer Behavior   3
PEQ (4) - Science with Lab 4 PEQ (6) - Philosophy 3
PEQ (5) - English Literature 3 PEQ (7) - History 3
Health & Wellness 0    
TOTAL CREDITS 16 TOTAL CREDITS 16
Junior Year
Fall Semester Spring Semester
DMS 300 Digital Marketing Essentials    3 DMS 310 Digital Marketing Analytics   3
MKT 364 Content Marketing   3 AVCD 356 Web-Based Visual Design II (UX)   3
MKT 327 Applied Research Methods   3 MTH 308 Applied Statistics and Visualization   3
COMM 345 Social Media   3 TAS 239 Can Computers Think? an Introduction to Artificial Intelligence and Machine Learning    3
PEQ (8) - Religious Studies 3 Integrative Studies - 3 3
TOTAL CREDITS 15 TOTAL CREDITS 15
Senior Year
Fall Semester Spring Semester
DMS 483 Digital Marketing Internship   3 DMS 430 Digital Marketing Strategy Seminar   3
Elective 3 TAS 251 Artificial Intelligence and Data Ethics   3
Elective 3 Elective 3
Elective 3 Elective 3
CME 050 Core Milestone Experience  0 Elective 3
TOTAL CREDITS 12 TOTAL CREDITS 15

Notes:

  • As part of the core curriculum students complete three Integrative Studies (IS) courses, culminating in CME*050; students should consult with their advisor to determine their specific IS course selections. The third IS course should be completed spring semester, junior year.
  • Students must complete 120 credits to earn a B.S. degree; 60 credits credits of which must be designated as liberal arts; some elective courses may need to be liberal arts courses in order to meet the 60 credit minimum. 

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