Mar 05, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


Return to {$returnto_text} Return to: School of Business and Leadership

Chairperson: Rochelle Ruffer, Ph.D. Professors: DaBoll-Lavoie, Ph.D., Leigh, Ph.D., Ruffer, Ph.D., Stein, J.D., and Zappia, M.B.A.; Associate Professors: Beiter, M.B.A., C.P.A., and Hair, Ph.D.; Assistant Professors: Hill, Ph.D., Leverone, M.S.F, C.P.A., Watson, M.S., and Weber, M.B.A.

The Marketing program is part of the School of Business and Leadership. This program offers a Bachelor of Science in marketing. This program combines the professional discipline with a solid foundation in the arts and sciences.

The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions. Students have the option to choose from four tracks: marketing, sales, marketing communications, and digital marketing.

Return to {$returnto_text} Return to: School of Business and Leadership