Sep 26, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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COMM 388 - Advertising Copywriting


Copywriting is about making a connection. It gives a strategic voice to the decision making process informing everyday choices about products, services, design, and the growing world of things. This class will guide you through the creative process and tactics of writing copy for effect, that taps into the emotions of diverse audiences, across multiple platforms. Course Codes: BR. Prerequisite: ENGW*102.

Prerequisites & Notes
Course Codes: BR. Prerequisite: ENGW*102. Term cycle: variable. Yearly cycle: variable offering.

Credits: 3



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