May 22, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 417 - Seminar in Strategic Marketing

Students will analyze business situations and identify the key issues to be addressed by marketing management. The development and explanation of strategy and tactics will be delivered through both case methods and a computer simulation. Course Codes: B. Prereq: Senior Marketing Major.

Prerequisites & Notes
Course Codes: B. Prereq: Senior Marketing Major. Term cycle: spring. Yearly cycle: all years.

Credits: 3


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