May 22, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 327 - Applied Research Methods

Study of process and techniques that should be used to gather, record, and analyze data as an aid to making organizational decisions. Specific topics will include the value of research designs for collecting primary, secondary data, sampling and data analysis. Course Codes: AB. Prereq: MTH*207, MTH*208, PSY*200 or PSY*202.

Prerequisites & Notes
Course Codes: AB. Prereq: MTH 207 or MTH 208. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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