| |
Oct 31, 2025
|
|
|
|
|
MKT 365 - Buyer Behavior
Foundations in the psychological elements driving consumer purchases, like personality, attitude, and self-esteem, are synchronized with the changing communications technologies that are driving increased consumer decision speed. Course Codes: B. Prereq: MKT*216.
Prerequisites & Notes
Course Codes: B. Prereq: MKT*216. Term offering cycle: Spring. Typical yearly cycle: All years.
Credits: 3
Add to Portfolio (opens a new window)
|
|