Apr 11, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 365 - Buyer Behavior


Foundations in the psychological elements driving consumer purchases, like personality, attitude, and self-esteem, are synchronized with the changing communications technologies that are driving increased consumer decision speed. Course Codes: B. Prereq: MKT*216.

Prerequisites & Notes
Course Codes: B. Prereq: MKT*216. Term offering cycle: Spring. Typical yearly cycle: All years.

Credits: 3



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