Jun 13, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing - Major

Return to {$returnto_text} Return to: School of Management

The marketing program is part of the School of Management. This program offers a Bachelor of Science degree in marketing. It combines the professional discipline with a solid foundation in the arts and sciences.

The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations, and other marketing-related fields.

Note: See Minors for list of minors designed to complement School of Management majors.

Student Learning Outcomes

Students pursuing the marketing major will:

  1. Assess and analyze business situations and identify the key issues to be addressed by marketing management.
  2. Formulate, and effectively communicate the strategic and tactical recommendations with the appropriate analysis and justification.
  3. Estimate the financial, human and operational impact of strategic and tactical recommendations.
  4. Determine the information needs associated with specific decision situations and with the ability to assess the validity and appropriate application of data from internal and external information sources.
  5. Assess market conditions and the relevant factors that impact organizational and marketing program performance.
  6. Effectively discuss and explain marketing principles and concepts

Core Curriculum Requirements

All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Sample Program for Marketing Major

Freshman Year

  • Perspectives - Enduring Questions (PEQ)  Credits: 15 (including math PEQ)

As well as:

Sophmore Year

  • Perspectives - Enduring Question (PEQ) Science with lab Credits: 4
  • Perspectives - Enduring Question (PEQ) Credits: 3
  • Integrative Studies (IS) course Credits: 6

As well as:

Junior Year

  • Liberal Arts Electives Credits: 9
  • Experiential Learning (EL) pathway Credits: 0
  • Health and Wellness Credits: 0
  • Integrative Studies (IS) Credits: 3
  • Core Milestone Experience Credits: 0

As well as:

Senior Year

  • Liberal Arts Electives Credits: 12
  • Electives Credits: 3

As well as:

Return to {$returnto_text} Return to: School of Management