May 21, 2024  
2016-2017 Graduate Catalog 
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

Integrated Marketing Communications

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The Master of Science in Integrated Marketing Communications is designed to facilitate and enhance the career and professional development for those currently working in marketing communications and to provide in depth study and training for individuals aspiring to enter the field.

Developed by regional leaders in marketing and advertising, students will gain the edge to lead innovation, analyze research, understand international buying behavior, develop persuasive communications, evaluate emerging media, and integrate content and media into successful marketing campaigns.

Program Director

Mark F. Weber, MBA
(585) 831-2395

Entry Requirements

1. Complete On-Line Application
2. Completion of the professional statement as described in the application
3. Official transcripts from all colleges attended
              • Applicant must have completed, or will be completing, a baccalaureate degree from an accredited institution with a cumulative index of 3.0 and “B” average in the major field by the start date of the desired firm.
              • An applicant, who does not meet these grade point average expectations, must address them in his/her professional statement; please see the Professional Statement section of the admissions application for further information.
4. Two letters of recommendation
5. Interview with the program director
6. Resume


Applications Deadlines:

For Summer, Fall or Spring terms:
Rolling admission


Recommended course sequence for 20-month degree assuming Fall start







Year One



MKT 507*

Marketing Concepts & Strategy


MKT 549

Global Buyer Behavior

MKT 547*

Marketing Research & Analytics


MKT 553

Leading Innovation

Summer I

Summer II

MKT 559

Primary Media



MKT 561

Emerging Media






Year Two



MKT 551

Persuasive Communications


MKT 600 Marketing Communications Program




  • MKT 507 Marketing Concepts & Strategy and MKT 547 are prerequisites for MKT 559 Primary Media
  • MKT 559 Primary Media is a prerequisite for MKT 561 Emerging Media;
  • All seven core courses must be completed before taking MKT 600 Marketing Communications Management.



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