Marketing Major

The Marketing Program is part of the School of Management. This program offers a Bachelor of Science degree in Marketing. This program combines the professional discipline with a solid foundation in the arts and sciences.

The overall goal of the marketing major is to provide students with the necessary knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations and other marketing related fields.

• Students pursuing the marketing major will:
• Develop an entrepreneurial perspective and a thorough understanding of the functional areas of business.
• Develop the skills needed by marketing professionals: oral and written communication, social, technological, analytical, critical thinking and cultural competency.
• Acquire knowledge of the global environment and the economic, demographic, social, political and psychological forces that shape the domestic and international marketplace.
• Develop a global perspective and the cultural competency and sensitivity needed to successfully interact with individuals with different backgrounds and perspectives.
• Develop the ability to understand and evaluate the ethical and moral issues related to doing business in a global business environment.
• Understand the true role of marketing in modern day organizations.
• Develop a better understanding of how marketers attempt to influence private and public demand for goods, services, ideas, people, places, etc.
• Establish a solid foundation for additional study at the graduate level.