Jul 13, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing - Major

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Completion of the marketing major provides students with the knowledge and skills to gain access to entry-level positions in general marketing, customer support, digital marketing, marketing communications, marketing research, and sales.

Note: See Minors for list of minors designed to complement School of Business and Leadership​ majors. Marketing majors are not able to dual major in Business Leadership.

Student Learning Outcomes

Students will:

  1. Assess and analyze business situations and identify the key issues to be addressed by marketing management.
  2. Formulate, and effectively communicate the strategic and tactical recommendations with the appropriate analysis and justification.
  3. Assess market conditions and the relevant factors that impact organizational and marketing program performance.

Core Curriculum Requirements

All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Marketing Core

Sample Program for Marketing Major

Freshman Year

  • Perspectives - Enduring Questions (PEQ)  Credits: 15 (including math PEQ)

As well as:

Sophomore Year

  • Perspectives - Enduring Question (PEQ) Science with lab Credits: 4
  • Integrative Studies (IS) course Credits: 6

As well as:

Junior Year

  • Elective Credits: 3
  • Health and Wellness Credits: 0
  • Integrative Studies (IS) Credits: 3

As well as:

Senior Year

  • Elective Credits: 15
  • DEIB designated course Credits: 3

As well as:

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