Nov 22, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MCL 540 - Communication and Media Planning

This course is designed to survey common communications methods and media outlets most frequently used in marketing campaigns. Students will evaluate client criteria, implement it, and weave various media options into a successful marketing campaign. Enrollment restricted to students in MS.MCL program. Prerequisites: MCL*510; MCL*250. Corequisites: MCL*530.

Prerequisites & Notes
Prerequisite: MCL*510, MCL*520. Corequisite: MCL*530. Term cycle: spring. Yearly cycle: all years.

Credits: 3


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