MUB 401 - Effective Music Management

This course explores the role of the arts administrator in the management of various performing arts organizations (i.e. community and professional orchestras, choirs and concert bands). Students will be presented a basic vocabulary and explanation of the roles and associated skills necessary to work successfully in a performing arts organization including: Executive Director/CEO; Departments of Development, Marketing, Public Relations, Artistic Programming/Operations, Special Events, Box Office, and Education: as well as the role of a Board of Directors. Students will examine and compare a variety of arts organization websites, supporting materials, and use of organizational social networking. The role of professional organizations in orchestra, band and choral ensembles will be discussed, i.e. League of American Orchestras. Course codes: AB.

Prerequisites & Notes
Course codes: AB. Term cycle: spring. Yearly cycle: all years.

Credits: 0.5