Nov 22, 2024  
2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  ACADEMIC PROGRAMS A-Z
  COURSE DESCRIPTIONS
  College of Arts and Sciences
  School of Education
  School of Health and Human Services
  School of Business and Leadership
  Introduction to Nazareth
  Admissions
  Academic Policies and Procedures
  Financial Information
  Overview of People, Services, Campus
  Alumni Association
  Course Codes
  Undergraduate Directories
  Academic Calendar 2020-2021
  My Portfolio
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 370 - Digital Marketing Analytics

This course will focus on analyzing audience engagement, campaign performance, and sales conversions in the digital space. Students will interact with marketing technology, define key performance indicators, and design analytics dashboards that functionally track and respond to user behavior. Course codes: B. Prerequisite: MKT*216.

Prerequisites & Notes
Course codes: B. Prerequisite: MKT*216. Term cycle: spring. Yearly cycle: all years.

Credits: 3


Add to Portfolio (opens a new window)