MKT 216 - Principles of Marketing

A foundational understanding of marketing, including topics like strategy, research, consumer behavior, customer segmentation, branding, media, retailing, advertising, and public relations. A focus is learning key concepts of marketing and industry terminology. The lectures and discussions are relative to how current companies or institutions use marketing to drive their growth. Course Codes: AB.

Prerequisites & Notes
Course Codes: AB. Term cycle: fall and spring. Yearly cycle: all years.

Credits: 3