MKT 559 - Primary Media

MKT 559 Primary Media is designed to provide students with a basic understanding of media most frequently used in marketing, how to evaluate it in relation to client criteria, implement it, and weave various media options into a successful marketing campaign. Primary media is the stable media used in the majority of advertising and public relations including traditional options, like newspapers. Prerequisite: MKT 547.

Prerequisites & Notes
Prerequisite: MKT 547. Term Cycle: Summer. Yearly Cycle: All years.

Credits: 3