MKT 600 - Marketing Program Management

Marketing Communications Program Management is the capstone experience for graduate applied marketing communications candidates in their final semester of study. The objective is to integrate learning’s from the preceding seven program core courses and apply those skills and experience toward improving a local non-profit firm’s marketing capabilities. Prerequisites: MKT 507, MKT 547, MKT 549, MKT 551, MKT 557, MKT 559, and MKT 561. Requires 24 hours of field work.

Prerequisites & Notes
Prerequisites: MKT 507, MKT 547, MKT 549, MKT 551, MKT 557, MKT 559, and MKT 561. Requires 24 hours of field work. Term Cycle: Spring. Yearly Cycle: All years.

Credits: 3