| |
Nov 25, 2024
|
|
|
|
|
MKT 547 - Marketing Research
Students will learn about process and techniques that are used to gather, record, and analyze data as an aid to making marketing and communication decisions. Specific topics will include the development of research designs for collecting primary and secondary data, sampling and data analysis and analytics.
Prerequisites & Notes
Term Cycle: Spring. Yearly Cycle: All years.
Credits: 3
Add to Portfolio (opens a new window)
|
|