COMM 435 - Public Relations Campaigns

The purpose of this course is to teach students about public relations campaigns. Through various class activities and assignments (e.g., readings, case studies, projects, discussion, partnerships with local businesses and campus organizations), students will have the opportunity to acquire skill sets related to campaign development, design, and implementation. Specifically, students will learn how to conduct preliminary research, establish primary objectives, disseminate information through various media channels, coordinate activities and evaluate campaign effectiveness.

Prerequisites & Notes
Course Codes: BHR. Prereq: ENGW*101/102 Normal cycle offering: Variable

Credits: 3