Jul 23, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MKT 507 - Marketing Concepts and Strategy

Students will study the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers along with the development of favorable relationships with the relevant stakeholders.

Prerequisites & Notes
Fall and Spring

Credits: 3


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