ENGW 374 - Public Relations

Focuses on developing students’ writing skills for public relations in the areas of press releases, memos and letters, speeches, public service announcements and annual reports. Students also study the practical application of basic public relations concepts and processes including public relations in corporations, government and institutions, public opinion, communication media, ethics of public relations and public relations campaigns.

Prerequisites & Notes
Course Codes: ABHR. Crosslisted with COMM 374.

Credits: 3