AVCD 350 - Advertising Design

This course will further the development of concepts and forms from Graphic Design II with an emphasis on the fundamentals of advertising design and real world applications. Students will develop a series of creative visual solutions for a variety of advertising situations and marketing campaigns. The projects will be supported by lectures and readings on the advertising design field. Students are introduced to professional production methods and to the roles of advertisers, advertising agencies and creative professionals.

Prerequisites & Notes
Course Codes: CS. Prereq: ART*154/AVCD*154, AVCD*250 or permission of the Director of the Graphics and Illustration program. Additional course fee required. Normal Offering Cycle: Fall

Credits: 3