MKT 364 - Marketing Communications

This course examines multiple media channels to target consumers, build an audience, and deliver content. Students will learn to measure content marketing efforts to optimize experience, increase engagement, and develop consumer loyalty. The course includes learning the systems and technology necessary to manage content and data. Course Codes: B. Prereq: MKT*216.

Prerequisites & Notes
Course Codes: B. Prerequisite: MKT*216. Term cycle: fall. Yearly cycle: all years.

Credits: 3