Feb 21, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog
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MKT 216 - Principles of Marketing


A foundational understanding of marketing, including topics like strategy, research, consumer behavior, customer segmentation, branding, media, retailing, advertising, and public relations. A focus is learning key concepts of marketing and industry terminology. The lectures and discussions are relative to how current companies or institutions use marketing to drive their growth. Course Codes: AB.

Prerequisites & Notes
Course Codes: AB. Term cycle: Fall and Spring. Yearly cycle: all years.

Credits: 3



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