Aug 14, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing - Major


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Completion of the marketing major provides students with the knowledge and skills to gain access to entry-level positions in general marketing, customer support, digital marketing, marketing communications, marketing research, and sales.

Note: See Minors for list of minors designed to complement School of Business and Leadership​ majors. Students who are Marketing majors are not eligible to add the Digital Marketing minor.  In addition, Marketing majors are not able to dual major in Business Management.

Student Learning Outcomes

Students will:

  1. Assess and analyze business situations and identify the key issues to be addressed by marketing management.
  2. Formulate, and effectively communicate the strategic and tactical recommendations with the appropriate analysis and justification.
  3. Assess market conditions and the relevant factors that impact organizational and marketing program performance.

Core Curriculum Requirements


All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Concentrations


Students are required to fulfill requirements of one of the following concentration areas:

Digitial Marketing and Analytics


Marketing Communications Concentration


Sales Concentration


General Marketing Concentration


This concentration is for students who are unable to focus on a track, but still prefer marketing as a major. Select five courses from the following list:

Sample Program for Marketing Major


Freshman Year


  • Perspectives - Enduring Questions (PEQ)  Credits: 15 (including math PEQ)

As well as:

Sophomore Year


  • Perspectives - Enduring Question (PEQ) Science with lab Credits: 4
  • Integrative Studies (IS) course Credits: 6

As well as:

Junior Year


  • Elective Credits: 3
  • Experiential Learning (EL) pathway Credits: 0
  • Health and Wellness Credits: 0
  • Integrative Studies (IS) Credits: 3
  • Core Milestone Experience Credits: 0

As well as:

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