Mar 28, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Marketing Communications Leadership


Return to {$returnto_text} Return to: Programs of Study

The Master of Science in Marketing Communications Leadership was developed by leaders within the local marketing and advertising industry. The program focuses on five foundations: media, digital marketing, persuasion, analytics, and leadership. Marketing courses are designed and taught by industry professionals, with leadership embedded throughout. Media and digital marketing with its turbulence and complexity, is the heart of the program.

The Marketing Communications Leadership program is designed for recently graduated students, determined to improve marketing skills, and adult learners who are seeking leadership positions in advertising agencies, corporate marketing departments, and communications positions within other profit and non-profit institutions, as well as for those who want to update skills and have greater career mobility.

Cohort Instructional Model

The program is a 24 month/six semester cohort program that begins each fall. Each three-credit hour course includes 30 hours of in-class instruction and 15 hours of online instruction. Each course includes two fifteen-hour weekends per semester. Only one weekend per month.

Students take all courses together following the same sequence throughout the program. The cohort model enables collaboration with other cohort members and reinforces leadership experiential learning within a team environment. 

Student Learning Outcomes

Students will:

  • generate a marketing strategy based on research and analysis;
  • plan a marketing campaign including objectives and assessment;
  • demonstrates the skills to develop and lead a marketing team;
  • generate a persuasive presentation on a product or service.

Program Director

Bryan Adams, M.A.
(585) 389-2009
badams1@naz.edu
 

Entry Requirements

1. Complete On-Line Application
2. Completion of the professional statement as described in the application
3. Official transcripts from all colleges attended
              • Applicants must have completed, or will be completing, a baccalaureate degree from an accredited institution with a cumulative index of 3.0 and “B” average in the major field by the start date of the desired fall start term.
              • Applicants who do not meet these grade point average expectations must address them in their professional statement; please see the Professional Statement section of the admissions application for further information.
4. Two letters of recommendation
5. Interview with the program director
6. Resume

Applications Deadlines

Fall term only:
Rolling admission leading up to the desired fall start term

 

Program Requirements

Semester Course Credits
Fall (Year 1) MKT 507 Marketing Strategy    3
  MKT 549 Buyer Behavior   3
Spring (Year 1) MKT 547 Marketing Research    3
  MKT 559 Primary Media   3
Summer (Year 1) MKT 510 Leadership Assessment and Development    3
Fall (Year 2) MKT 551 Persuasive Communications     3
  MKT 557 Digital Marketing   3
Spring (Year 2) MKT 562 Media Analytics   3
  MKT 520 Team and Conflict Management   3
Summer (Year 2) MKT 610 Marketing Organizational Consultation    3
  TOTAL PROGRAM CREDIT HOURS 30

 

Return to {$returnto_text} Return to: Programs of Study