Dec 10, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

Art - Visual Communication Design - Major (BFA)


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The BFA in Visual Communication Design program is an interdisciplinary program with a blend of professional and fine art studio courses and a liberal arts curriculum. Specific objectives are centered on professional preparation including technical competency, effective visual communication, and development of a professional portfolio. The program prepares students for careers in advertising, publishing, illustration, and design for print and digital media, or for entry into graduate school.

The BFA program includes an in-depth focus on design studio courses for professional preparation.

Students develop technical competence, informed aesthetic judgment, and skills for collaborative visual production on creative teams. They develop an understanding of branding and marketing concepts, and how visual design supports them. Students learn to develop meaningful visual solutions for problems in a global, competitive marketplace using both print and digital media. The liberal arts core enables students to develop the critical thinking and communication skills necessary for professional preparation. A Sophomore Review is conducted at the end of the second year to ensure adequate progression of skills.

Strong connections to local firms, professional organizations, and alumni working in the industry provide students with various internship, networking, and employment opportunities.

The Visual Communication Design program requires a 3.0 GPA in the major.

Student Learning Outcomes

Students will:

1.  Attain competency in studio practice / technical skills:

  • Attain competency in composing the elements of art with the principles of design
  • Develop technical skills in a range of mediums and design applications related to the visual communication design field

2.  Develop conceptual process in problem solving abilities for visual communication:

  • Acquire abilities to develop creative strategies to visual communication problems, understand message hierarchies, typography, aesthetics, composition and the construction of meaningful images
  • Understand and effectively use graphic design terminology
  • Develop an understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams

3.  Analyze design with regard to cultural context:

  • Achieve a broad understanding of diverse issues and contexts for design
  • Understand and apply knowledge of significant historical and contemporary achievements in graphic design

Core Curriculum Requirements


All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Art Core


The Art Core is designed to provide fundamental knowledge in preparation for more advanced coursework in Art.  6 Core Studio courses are required:

Required Courses for the BFA in Visual Communication Design Major


BFA in Visual Communication Design majors are required to take 14 upper level studio courses, in addition to the 5 core courses listed above. The requirements are as follows: 6 studio courses required at the 200 level, 6 studio courses required at the 300 level, 1 elective studio and 1 required design internship course at the 400 level.

The following six studio art courses are required at the 200 level:

Required Visual History Courses for the BFA in Visual Communication Design Major


BFA in Visual Communication Design majors are required to take 4 Visual History liberal arts courses. These may include courses in Design History or Art History, or in related Visual Histories.

One Perspectives (P-EQ) Design History Course is required at the 200 level:

Free Elective Courses for the BFA in Visual Communication Design Major


In addition to the credits listed above, BFA-VCD students select 1 “free” elective course that supports their major studies. Students may choose to take a free elective course in Studio courses or in other supportive areas (e.g. Art History, Communications, or Business), after discussing options with their academic advisor. Students with their advisor may choose an elective course from the list below or choose another course not listed here. (Note: the same course cannot count as both a requirement and an elective.)

Senior Experience Course for the BFA in Visual Communication Design Major


The senior capstone course in the BFA in Visual Communication Design major explores the intersection of contemporary design practice and contemporary culture through lectures, readings, writing, and discussion.

Sample Program


FRESHMAN YEAR
Fall Semester Spring Semester
ENGW 101 Exposition  (LA) 3 ENGW 102 Argument and Research  (LA) 3
ACS 101 Academic and College Success   1 PEQ (3) (LA) 3
PEQ (1) - FYS (LA) - AHI.F 120 (Visual Art History) recommended 3 ART 107 Drawing II   3
PEQ (2) (LA) 3 AVCD 154 Digital Imaging Foundation for Design /AVCD 154L    4
ART 101 2D Design      3 AVCD 252 Typography   3
ART 106 Drawing I   3    
Total Semester Credits 16 Total Semester Credits 16
 
SOPHOMORE YEAR
Fall Semester Spring Semester
ART 102 3D Design   3 ART 255 Digital Photography   3
ART 215 Professional Skills and Engagement   0 AVCD 251 Graphic Design II /AVCD 251L   4
AVCD 250 Graphic Design I /AVCD 250L   4 AVCD 261 Digital Illustration   3
AVCD 260 Illustration I   3 PEQ (5) (LA) 3
PEQ (4) (LA) 3 PEQ (6) (LA) 3
Visual/Art History (2) (LA) 3 Health & Wellness 0
Total Semester Credits 16 Total Semester Credits 16
 
JUNIOR YEAR
Fall Semester Spring Semester
AVCD 350 Advertising Design     3 AVCD.Q 274 History of Graphic Design   3
AVCD 352 Typography II   3 AVCD 351 Advanced Advertising Design   3
AVCD 355 Web-Based Visual Design /AVCD 355L   4 PEQ (8) (LA) Science & Science Lab 4
Visual/Art History (3) (LA) 3 Major Area Free Elective 3
PEQ (7) (LA) 3 Integrative Studies 1 (LA) 3
Total Semester Credits 16 Total Semester Credits 16
 
SENIOR YEAR
Fall Semester Spring Semester
AVCD 360 Senior Portfolio and Presentation      3 AVCD 356 Web-Based Visual Design 2 / Designing for Transmedia   3
AVCD 365 Issues in Contemporary Design  (Integrative Studies 2) (LA) 3 AVCD 483 Visual Communication Design Internship I   3
Integrative Studies (3) (LA) 3 AVCD 499 Visual Communication Design Comprehensive   0
Liberal Arts Elective (1) (LA) 3 CME 050 Core Milestone Experience   0
Liberal Arts Elective (2) (LA) 3 Liberal Arts Elective (3) (LA) 3
    Liberal Arts Elective (4) (LA)  3
    Free Elective (LA or Studio)* optional 3
Total Semester Credits 15 Total Semester Credits 12-15

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