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  Sep 24, 2017
 
 
    
2017-2018 Undergraduate Catalog

Communication and Media - Major


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Communication and Media prepares students to become versatile communicators in spoken, written, and visual forms. By bridging liberal arts and professional practice, our program provides students with a holistic foundation in critical thinking, theory, and craft. Graduates are well-positioned for a variety of careers, not only in typical communication-related fields such as media, advertising, and public relations, but also in a wide range of other fields such as marketing, law, and event management. Recognizing communication’s applied nature, our students receive pre-professional training in the form of internships and client-based seminar projects. It should be noted that students in this major are required to have a minimum overall GPA of 2.5 before moving into their internship which typically occurs during the junior year.

Student Learning Outcomes
Students will be able to:

  1. Demonstrate the ability to perform a theoretically grounded critical evaluation of communication practices and situations in support of a cohesive argument.
  2. Collect, analyze, and cite a variety of print and electronic sources.
  3. Demonstrate thorough understanding and effective command of key communication terms and theories.
  4. Construct a thoughtful and persuasive written and oral argument.
  5. Create aesthetically pleasing or persuasive content that demonstrates an understanding of communication theories.

*Note: Only five courses (or 15 credits) will be accepted as transfer credit toward the Communication and Media major.

Core Curriculum Requirements


All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Communication and Media Major Requirements


All Communication and Media majors are required to take the following (24 credits):

*For students combining the Communication and Media major with teacher certification, student teaching will count as their internship, although they may choose to do a separate internship.

Communication and Media Program Tracks


Choose one track from the following:

Digital Media Track


Students must complete all courses listed:

Public Relations Track


Students must complete all courses listed:

Writing and Editing Track


Students must complete all courses listed:

Strategic Communication Track


Students must complete all courses listed.

Communication and Media Major Senior Experience


The Communication and Media Senior Experience allows students to design and present a project/portfolio of work that bridges the academic and professional worlds.  Students are expected to design a project that will apply what they have learned over the course of their study.  The Senior Seminar class will provide a community in which to work on this project.  Projects will be presented at the end of the semester in a public forum. 

Sample Program for Communication and Media Major


FRESHMAN YEAR
Fall Semester Spring Semester
ENGW 101 Exposition   3 ENGW 102 Argument and Research   3
ACS 101 Academic and College Success   1 Foreign Language with Lab (same language) 4
First Year Seminar (FYS) PEQ (1) 3 PEQ (4) 3
COMM.Q 101 Introduction to Media Studies  PEQ (2) 3 PEQ (5) 3
PEQ (3)  3 PEQ (6) 3
Foreign Language with Lab (same language) 4 Health & Wellness 3
TOTAL SEMESTER CREDITS 17 TOTAL SEMESTER CREDITS 16
 
SOPHOMORE YEAR
Fall Semester Spring Semester
COMM 205 Writing for Digital Media     3 AVCD 154 Digital Imaging Foundation for Design /AVCD 154L   4
ENGW 250 Written and Visual Rhetoric   3 Communication Elective 3
PEQ (7) Science with Lab 4 Liberal Arts Elective 3
PEQ (8) 3 Integrative Studies (IS) - 1 3
Liberal Arts Elective 3 Integrative Studies (IS) - 2 3
TOTAL SEMESTER CREDITS 16 TOTAL SEMESTER CREDITS 16
 
JUNIOR YEAR
Fall Semester Spring Semester
COMM 301 Communication Research Methods    3 COMM 353 Persuasion    3
COMM 312 Communication and Media Campaign Management   3 COMM 483 Communication and Media Internship I   3
Integrative Studies (IS) - 3 3 CME 050 Core Milestone Experience   0
Experiential Learning Pathway (EL) 0 Elective or Professional Program Track Course 3
Communication Professional Program Track Course 3 Liberal Arts Elective 3
Liberal Arts Elective 3 Communication Elective 3
TOTAL SEMESTER CREDITS 15 TOTAL SEMESTER CREDITS 15
 
SENIOR YEAR
Fall Semester Spring Semester
Communication Professional Program Track Course 3 COMM 302 Media Ethics and Law     3
Liberal Arts Elective 3 COMM 450 Communication and Media Senior Seminar   3
Liberal Arts Elective 3 COMM 499 Communication and Media Senior Experience  0
General Elective (or Liberal Arts elective if needed) 3 Liberal Arts Elective 3
General Elective (or Liberal Arts elective if needed) 3 General Elective 3
  15 TOTAL SEMESTER CREDITS 12

Notes

  • Students in Bachelor of Arts degree programs must complete 90 credits of liberal arts coursework.

 

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