May 12, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Art - Visual Communication Design - Major (BFA)


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The BFA in Visual Communication Design program is an interdisciplinary program with a blend of professional and fine art studio courses and a liberal arts curriculum. Specific objectives are centered on professional preparation including technical competency, effective visual communication, and development of a professional portfolio. The program prepares students for careers in advertising, publishing, illustration, and design for print and digital media, or for entry into graduate school.

The BFA program includes an in-depth focus on design studio courses for professional preparation.

Students develop technical competence, informed aesthetic judgment, and skills for collaborative visual production on creative teams. They develop an understanding of branding and marketing concepts, and how visual design supports them. Students learn to develop meaningful visual solutions for problems in a global, competitive marketplace using both print and digital media. The liberal arts core enables students to develop the critical thinking and communication skills necessary for professional preparation.

Strong connections to local firms, professional organizations, and alumni working in the industry provide students with various internship, networking, and employment opportunities.

Art Core


The Art Core is designed to provide fundamental knowledge in preparation for more advanced coursework in Art.  5 Core Studio courses are required:

Required Courses for the BFA in Visual Communication Design Major


BFA in Visual Communication Design majors are required to take 14 upper level studio courses, in addition to the 5 core courses listed above. The requirements are as follows: 6 studio courses required at the 200 level, 6 studio courses required at the 300 level, 2 elective studios and 1 required design internship course at the 400 level.

The following six studio art courses are required at the 200 level:

Required Visual History Courses for the BFA in Visual Communication Design Major


BFA in Visual Communication Design majors are required to take 4 Visual History liberal arts courses. These may include courses in Design History or Art History, or in related Visual Histories.

One Perspectives (P-EQ) Design History Course is required at the 200 level:

Free Elective Courses for the BFA in Visual Communication Design Major


In addition to the credits listed above, BFA-VCD students select 2 “free” elective courses that support their major studies. Students may choose to take free elective courses in Studio courses or in other supportive areas (e.g. Art History, Communications, Information Technology, or Business), after discussing options with their academic advisor. Students with their advisor may choose elective courses from the list below or choose other courses not listed here. (Note: the same course cannot count as both a requirement and an elective.)

Senior Experience Course for the BFA in Visual Communication Design Major


The senior capstone course in the BFA in Visual Communication Design major explores the intersection of contemporary design practice and contemporary culture through lectures, readings, writing, and discussion.

Sample Program


Freshman Year


  • Perspectives - Enduring Questions (P-EQ) Credits: 7

As well as:

Sophomore Year


As well as:

Junior Year


  • Perspectives - Enduring Questions (P-EQ) Credits: 6
  • Integrative Studies course Credits: 3
  • Major Area Elective course such as   Credits: 3

As well as:

Senior Year


As well as:

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