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Apr 19, 2024
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]
Communication and Media - Major
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 Return to: College of Arts and Sciences
Communication and Media prepares students to become versatile communicators in spoken, written, and visual forms. By fusing liberal arts and professional practice, our program provides students with a holistic foundation in critical thinking, theory, and craft. Graduates are well-positioned for a variety of careers, not only in typical Communication-related fields such as media, advertising, and public relations, but also in a wide range of other fields such as marketing, law, and event management. Recognizing communication’s applied nature, our students receive pre-professional training in the form of internships and client-based seminar projects.
Student Learning Outcomes
Students will be able to:
1. Critique: Demonstrate the ability to perform a theoretically grounded critical evaluation of communication practices and situations in support of a cohesive argument.
2. Research: Collect, analyze, and cite a variety of print and electronic sources.
3. Vocabulary: Demonstrate thorough understanding and effective command of key communication terms and theories.
4. Argument: Construct a thoughtful and persuasive written and oral argument.
5. Praxis: Create aesthetically pleasing or persuasive texts that demonstrates an understanding of communication theories.
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Communication and Media Major Requirements
All Communication and Media Majors are required to take the following:
(24 Credits)
*For students combining the Communication and Media major with teacher certification, their student teaching will count as their internship, although they may choose to do a separate internship. Communication and Media Praxis Strand
Communication and Media Praxis - Choose one strand from the following (6 Credits):
**If the schedule permits, a student seeking Teacher Certification may choose one praxis strand. Communication and Media Major Electives
Students are also expected to take 9 credit hours of elective courses. Some of these courses are: Communication and Media Major Senior Experience
The Communication and Media Senior Experience allows students to design and present a project/portfolio of work that bridges the academic and professional worlds. Students are expected to design a project that will apply what they have learned over the course of their study. The Senior Seminar class will provide a community in which to work on this project. Projects will be presented at the end of the semester in a public forum. Sample Program for Communication and Media Major
Freshman Year
- Perspectives - Enduring Questions (PEQ) Math and Science with Lab Credits: 7
- Perspectives - Enduring Questions (PEQ) Credits: 9
- Foreign Language (in the same language) Credits: 3
- Foreign Language (in the same language) Credits: 3
- Health and Wellness Credits: 0
As well as: Sophomore Year
- Perspectives - Enduring Questions (PEQ) Credits: 9
- Integrative Studies (IS) Credits: 6
- Experiential Learning Pathway (EL) Credits: 0
As well as: Junior Year
- Integrative Studies (IS) Credits: 3
- Core Milestone Experience (CME) Credits: 0
- Communication Electives Credits: 3
- Liberal Arts Electives Credits: 9
- Praxis Strand Credits: 6
- Plus two courses in one of the following concentrations, depending on career choice: Technical Writing and Editing, Public Relations and Marketing, Multimedia, or Digital Media (See Praxis Standards above for specific course options) Credits: 6
As well as:
Senior Year
- Communication Electives Credits: 3
- Electives Credits: 24
As well as:
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Return to: College of Arts and Sciences
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