Digital Marketing Strategy

Associate Dean: Rose Hair, Ph.D. Professors: DaBoll-Lavoie, Ph.D., Leigh, Ph.D., Stein, J.D., and Zappia, M.B.A, M.S.; Associate Professors: Beiter, M.B.A., C.P.A., M.S., Hair, Ph.D., Hill, Ph.D., and Weber, M.B.A.; Assistant Professors: Adams, M.A., Joyce, M.B.A., Leverone, M.S.F, C.P.A., Porter, D.P.S., Radnejad, Ph.D., and Shanahan, M.P.A.

The program offers a Bachelor of Science degree in Digital Marketing Strategy. The Digital Marketing Strategy major fuses multidisciplinary curriculum with technology. The program will give students basic knowledge in digital marketing strategy and practical skills for the job marketplace. Students will receive professional certifications in advertising, paid media, content strategy, and analytics throughout the program.

Note: See Minors for list of minors designed to complement School of Business and Leadership majors. Students who are Digital Marketing Strategy majors are not eligible to add the Digital Marketing minor.