2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Return to: School of Business and Leadership
Associate Dean: Rose Hair, Ph.D. Professors: DaBoll-Lavoie, Ph.D., Leigh, Ph.D., Stein, J.D., and Zappia, M.B.A., M.S.; Associate Professors: Beiter, M.B.A., C.P.A., M.S., Hair, Ph.D., and Weber, M.B.A.; Assistant Professors: Adams, M.A., Hill, Ph.D., Joyce, M.B.A., Leverone, M.S.F, C.P.A., Porter, M.P.S., Radnejad, Ph.D., and Shanahan, M.P.A.
The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, customer support, digital marketing, marketing communications, marketing research, and sales.
Students have the option to choose from four tracks: marketing, sales, marketing communications, and digital marketing.
Return to: School of Business and Leadership
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