Sep 29, 2022  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


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Program Director: Gerard F. Zappia, M.B.A.; Professors: Zappia, M.B.A.; Associate Professor: Nothnagle, M.B.A.; Assistant Professor: Weber, M.B.A.; Lecturer: Cacecci, M.B.A.

The marketing program is part of the School of Management. This program offers a Bachelor of Science degree in marketing. This program combines the professional discipline with a solid foundation in the arts and sciences.

The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations, and other marketing-related fields.

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