2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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 Return to: School of Management
Program Director: Joseph DaBoll-Lavoie, Ph.D.
Professors: Zappia, M.B.A., MS.Ed.; Associate Professor: Nothnagle, M.B.A.; Assistant Professor: Prinzi, Ph.D.; Lecturers: Kurtz, B.S., Szpak, M.B.A. and Weber, M.B.A.
The marketing program is part of the School of Management. This program offers a Bachelor of Science degree in marketing. This program combines the professional discipline with a solid foundation in the arts and sciences.
The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations, and other marketing-related fields.
Return to: School of Management
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