Apr 18, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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SEM 321 - Marketing for Sports and Entertainment Organizations

This course focuses on applied marketing principles in amateur or professional sports, sporting events, performing arts, entertainment venues, and major cultural events. Students will learn how professional athletes, sports teams, and well known performing arts entertainers are marketed as influencers and commodities within their industry. Course Code: A. Prerequisite: MKT*216.

Prerequisites & Notes
Course Code: A. Prerequisite: MKT*216. Term cycle: spring. Yearly cycle: all years.

Credits: 3


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