Aug 17, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MCL 540 - Communication and Media Planning


This course is designed to survey common communications methods and media outlets most frequently used in marketing campaigns. Students will evaluate client criteria, implement it, and weave various media options into a successful marketing campaign. Enrollment restricted to students in MS.MCL program. Prerequisites: MCL*510; MCL*250. Corequisites: MCL*530.

Prerequisites & Notes
Prerequisite: MCL*510, MCL*520. Corequisite: MCL*530. Term cycle: spring. Yearly cycle: all years.

Credits: 3



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