Aug 17, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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GBL 507 - Global Marketing and Buyer Behavior


The course is designed to provide you with a basic understanding of the principles of business-to-business and business-to-consumer buying behavior on a global perspective and how to apply it to the practice of marketing. Global Buyer Behavior borrows heavily from the study of psychology, sociology, anthropology, and economics. Changes in buyer decisions across multiple cultures are explored.

Prerequisites & Notes
Term cycle: fall. Yearly cycle: all years.

Credits: 3



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