Apr 24, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MCL 580 - Analytics & Data Visualization

This course will provide students with a solid foundation in decision-making with marketing analytics by focusing on performance and optimization metrics. Students will develop data-driven dashboards based on behavioral, demographic and psychographic data. Enrollment restricted to students in MS.MCL program. Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL *580.

Prerequisites & Notes
Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL *580. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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