MKT 377 - Sales Management

Students are introduced to the evolving role of the sales force manager, sales force organization and development, managing and direction of the sales force, and controlling and evaluating sales force performance. Students also learn how data analytics is changing the role of the sales manager and the use of digital tools assist with prospecting, closing, and servicing customers. Course codes: B. Prereq: MKT*360.

Prerequisites & Notes
Course codes: B. Prereq: MKT*360. Term cycle: fall. Yearly cycle: all years.

Credits: 3