MKT 562 - Media Analytics

This course will evaluate primary and digital media concepts by focusing on performance and optimization metrics. Students will discover, define and design data-driven solutions based on consumer behavior and insights. Prerequisites: MKT 507, MKT 549. Co-requisites: MKT 559.

Prerequisites & Notes
Prerequisites: MKT*507, MKT*549. Co-requisite: MKT*559. Term offering cycle: Spring. Yearly cycle: all years.

Credits: 3