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Apr 25, 2024
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MKT 557 - Digital Marketing
The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization.Prerequisite: MKT*510. Corequisite: MKT*551.
Prerequisites & Notes
Prerequisite: MKT*510. Corequisite: MKT*551. Term offering cycle: Fall. Yearly cycle: all years.
Credits: 3
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