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May 12, 2024
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MKT 507 - Marketing Strategy
This is an introduction into marketing strategy including how to develop a strategy and how to apply strategy development to marketing situations, like pricing, product, and digital marketing. Corequisite: MKT*549.
Prerequisites & Notes
Corequisite: MKT*549. Term offering cycle: Fall. Yearly cycle: all years.
Credits: 3
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