Mar 29, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKT 547 - Marketing Research


Students will learn about process and techniques that are used to gather, record, and analyze data as an aid to making marketing and communication decisions. Specific topics will include the development of research designs for collecting primary and secondary data, sampling and data analysis and analytics.

Prerequisites & Notes
Term offering cycle: Spring. Typical yearly cycle: all years.

Credits: 3



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