Apr 20, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 327 - Applied Research Methods


Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis. Course Codes: AB. Prereq: MTH*207, MTH*208, PSY*200 or PSY*202.

Prerequisites & Notes
Course Codes: AB. Prereq: MTH 207 or MTH 208. Term offering cycle: Fall. Typical yearly cycle: All years.

Credits: 3



Add to Portfolio (opens a new window)