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Apr 20, 2024
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MKT 327 - Applied Research Methods Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis. Course Codes: AB. Prereq: MTH*207, MTH*208, PSY*200 or PSY*202.
Prerequisites & Notes Course Codes: AB. Prereq: MTH 207 or MTH 208. Term offering cycle: Fall. Typical yearly cycle: All years.
Credits: 3
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