Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 301 - Communication Research Methods

This course will cover the design, analysis and reporting of communication research. Research methods relevant to advertising, social media, public relations and interpersonal communication will be examined. Topics include research ethics, experimental and quasi-experimental design, survey construction, interviews, focus groups and content analyses. Course Codes: ABHR. Prerequisite: COMM.Q*101 or permission of instructor.

Prerequisites & Notes
Course Codes: ABHR. Prerequisite: COMM.Q*101 or permission of instructor. Term Cycle: Fall. Typical yearly cycle: All Years.

Credits: 3


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